IDS is all about enhancing your sales and marketing efforts. We maximize your sales process — and your revenue potential — by creating customized tele-sales, tele-research and web-based information solutions. Let IDS deliver intelligent information that enables you to make informed, strategic choices, speeds your return on investment and helps you build your business. Our unique lead generation program starts with our experienced Tele-Sales team using a proactive telephone approach to prospect and qualify buying opportunities in your predetermined advertiser categories. All sales opportunities are uncovered within your qualified circulation base — your advertisers' target market. Through the LeadSource™ method, our team of experts Uncovers the decision maker Qualifies the buying need for your advertiser's product or service category Defines a buying timeline for that purchase Delivers those opportunities to your advertiser within 48 hours of call completion in an ASCII format that works with any contact management program your advertiser may use