IDS is all about enhancing your sales and marketing efforts. We maximize your sales process — and your revenue potential — by creating customized tele-sales, tele-research and web-based information solutions. Let IDS deliver intelligent information that enables you to make informed, strategic choices, speeds your return on investment and helps you build your business. You've got a magazine to run. Let the experts at IDS help you create and manage a proven, value-added advertising service that builds revenue and differentiates you from the competition. Need proof? Just ask other publishers and sales managers who've chosen IDS to help them increase their income. They'll tell you how the IDS LeadSource™ program has produced significant qualified leads for their advertisers. But what you'll hear most is how excited their sales staff is to have such a dynamic program that has dramatically increased market share while building customer loyalty. After all, that's where the buck stops! Let IDS help you insure that's where it stays.